Space Between is a new green business model for fashion design which acts as a platform for social innovation and enterprise. Developed by Massey University's School of Design, New Zealand we will address sustainability issues such as resource depletion, consumption and production by connecting university research and external partners.

Space Between is a bridging mechanism for students pre and post graduation to address issues of waste in industry while developing their entrepreneurial capability. We operate in the 3rd space where students / staff / industry (NZ Post, Booker Spalding and Earthlink) work collaboratively together to provide solutions.



Space Between has been created to reframe consumerism for a new form of green fashion entrepreneurialism as a way of achieving and sustaining environmental and social goals.


We offer designers/researchers pre and post graduation to test, experiment, investigate and experiment to transform their thinking and equip them with the skills and confidence to respond to the challenges of industry.


To challenge our assumptions and the boundaries of the current fashion system to affect positive change.


We want to create a vibrant, flourishing fashion ecosystem that enables its physical human, social, intellectual capital to thrive.


Fashion for true innovation, not just the illusion of 'innovation' operating only on a stylistic level.


To create goods and services that embody our values and ethics.


Fashion for values like transparency, authenticity, meaningful engagement.


Space Between sets out to create as Otto Von Busch (2012) describes as ‘new ecologies of work’ which are horizontal and create communities rather than vertical and top down enabling graduates to create jobs for themselves on their own terms.


Developing human and social capital (Fuad Luke 2009, 7) is central to Space Between as the team has worked in collaboration with the manufacturers Earthlink to engender trust, generate reciprocity and to develop good practices across the supply chain.


By engaging in a form of design-led fashion activism we can encourage a shift in industry practices whilst setting up new opportunities for designers, producers and new participants.


Advocating for a system that offers more than just one speed, i.e fast.


Reframe,Investigate,Challenges ,A flourishing ecosystem,True innovation,Ethics and values,Transparency, authenticity, meaningful engagement,New ecologies of work,Good practices across the supply chain,Design-led fashion activism,Slow fashion
Jennifer Whitty

Jennifer Whitty

Director / Co-Founder

Jennifer Whitty is a sustainable design educator,researcher, designer, facilitator, writer and activist. Originally from Ireland, she teaches and practices at MasseyUniversity’s School of Design in New Zealand as SeniorLecturer of Fashion Design.

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Holly McQuillan

Holly McQuillan

Advisor / Co-Founder

Holly McQuillan is a designer, maker, writer andfacilitator, who works primarily in the field of sustainabledesign practice. She is a Senior Lecturer at MasseyUniversity School of Design, teaching across all levels;undergraduate, post-graduate, as well as deliveringmaster-classes to the public.

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logo earthlink

Earthlink Inc is a not for profit organisation committed to providing work for people facing workplace challenges. They have partnered with Space Between to produce the 'Fundamentals' range a limited edition range of upcycled garments made from discarded materials.

logo nz post

New Zealand Post Group consists of a range of businesses providing communication and business solutions. Space Between is part of NZ Post's corporate sustainability mission to identify a more sustainable method of “disposing” of end of life retail uniforms.

logo bookerspalding

Booker Spalding, are a corporate uniform manufacturer based in Wellington. They produce around 10,000 garments for New Zealand Post every year. As part of this service, used uniforms can be returned to Booker Spalding to be disposed of if they are worn-out, or become obsolete after a redesign or a change in corporate branding.

massey university logo

Massey University is a bold and innovative university, regarded as the engine of the new New Zealand. Space Between is an outward facing platform for design education with strong links to industry, community, and the global economy.This project has been supported by the Vice Chancellor’s Strategic Innovation Fund for an Entrepreneurial Partnership Platform.