Director / Co-Founder
Jennifer Whitty is a sustainable design educator, researcher, designer, facilitator, writer and activist. Originally from Ireland, she teaches and practices at Massey University’s School of Design in New Zealand as Senior Lecturer of Fashion Design.
She is focused on developing new green business models and systems for alternative ecologies of fashion practice, which are connected to and have an impact on society. She strongly believes in the positive aspects that fashion can impart to both the individual and to our culture.
Jennifer is involved in taking action to harness this power and to catalyse change in the current system by developing alternative roles for the fashion designer through activism and social innovation.