Space Between was featured in local newspaper The Wellingtonian.
Textiles account for 4 per cent of all waste sent to New Zealand landfills according to Ministry for
the Environment figures.
That's a statistic Wellington designer and Massey University
fashion lecturer Jennifer Whitty wants to help significantly reduce.
Whitty has worked in the
fashion industries of London, New York, and Paris, seeing first hand just how much is thrown
away in the process from designing to selling a garment.
"It's quite shocking that we've set up these systems of mass manufacturing that really just seem so absurd to our times, she said.
It was those experiences that inspired her to establish Space Between, a clothing label, and sustainable fashion incubator just over a year ago. It's been a slow burn getting the brand up and running with both free time and money at a premium for Whitty who also lectures full-time at Massey University.
Her upcycled clothing line is manufactured using pre and post consumer waste (either clothing that didn't get sold or was returned after use) by local not-for-profit Earthlink Apparel based in Lower Hutt. The current range, Fundamentals, has been produced from discarded NZ Post uniforms that would otherwise have gone to landfill. Pieces from that collection are set to be displayed at New Zealand Fashion Week later this month.
To ensure Space Between remains sustainable in itself, Whitty has turned to crowdfunding to come up with the money needed to employ someone part-time. Design graduate Larissa Banks is the person she has in mind, having been involved with the brand in the past.
The requested $10,000 will go towards resourcing Banks to collaborate with the brand in the development of their next range, while also looking at ways to help other businesses minimise their textile waste streams. "It's not just speculating from afar it's actually getting stuck in and proposing new alternatives posing, whitty says, by doing. Pledges can be made at pledgeme.co.nz/projects/4750-space-between-needs-larissa. The campaign will run until September 1.